In Sweden, a famous vodka that begins with an A has dominated the vodka trade for decades. Globally it is one of the best selling vodka brands ever. Not unlike many other vodkas, the brand was built around cool marketing and fashionable events showcasing glamorous lifestyles. Pretty far from the ”absolute truth” about the dangers of alcohol and alcohol abuse, one might say.

Alcoholic Vodka, a new Swedish vodka brand, aims to challenge the vodka industry by presenting the truth about of alcohol in all marketing and branding. Even the design of the bottle itself warns about the dangers of drinking. It simply combines pure Swedish vodka with pure facts about the negative effects of consuming it - It dares to make truth the hero of its marketing instead of paying ”cool” influencers to drink it on social media platforms.