Alcoholic Vodka, a new Swedish vodka brand launched by creative directors Johan Pihl and Magnus Jakobsson, aims to challenge the vodka industry by presenting the truth about of alcohol in all marketing and branding.

Even the design of the bottle itself warns about the dangers of drinking. It simply combines pure Swedish vodka with pure facts about the negative effects of consuming it - It dares to make truth the hero of its marketing instead of paying ”cool” influencers to drink it on social media platforms.